When Apple entered the tracker market with AirTags, it had a huge advantage over long established players like Tile. With the potential for every iPhone, iPad and MacBook in the world to aid the search for missing items via the ‘Find My’ network, Tile’s community is tiny by comparison (something which may have contributed to AirTags’ repeated delays, as Apple made anti-competitive changes). 

Now Tile will be fighting back with the help of another giant of the technology world: Amazon. The company has announced that Tile will be joining the Amazon Sidewalk platform on June 14.  

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